Customized Marketing Campaigns
We are dedicated to making sure your home is seen by as many potential buyers as possible, simply listing your home in the MLS system is no longer enough to compete in today’s tech-savvy market. We have one of the best real estate digital marketing experts in the area ensuring your home gets seen by as many potential buyers as possible!
Time is of the essence in a hot market — as soon as your home is listed your customized marketing campaign begins!
Most people are visual in nature and photos are often the first thing a potential buyer will see about your home. Arranging for a professional photographer is one of the service options we offer to our clients that sets us apart from our competition.
Many of today’s home buyers prefer to tour homes virtually before they tour it in person. In fact, 58% of home buyers say they expect to see videos when looking at houses on-line. We produce custom videos to highlight your home’s best features. These are then published with your listing information on MLS, Zillow, Trulia, Realtor.com and many other Listing Syndication and brokerage websites nationwide.
The MLS is the most comprehensive resource for up-to-date local real estate information. Only licensed REALTORS® can add your home to the listing database. We will write a creative narrative showcasing your home’s attributes to include pertinent information about your property. We add photos and video tours to the Virginia MLS CoOp, which consists of the Central Virginia Regional Multiple Listing Service (CVR MLS) and the Chesapeake Bay & Rivers Multiple Listing Service (CBRAR). This MLS is accessible to all licensed area agents. They can then match your home to clients they are working with who are searching properties similar to yours and contact us for private showings.
Yes, there are still print marketing avenues that are used in the digital age. Informational flyers have been around for a long time because they work. Your customized flyer of property information and photos will help keep your home’s information easily on-hand for potential buyers.
When you list with us, your property and video tour are included in the listing feed from MLS into the National Information Data Exchange (IDX). This system posts your home on broker websites nationwide. Your home will not only be displayed on our website and Clocktower Realty Group’s website, but it will also be syndicated on the websites below —and 1,000+ more across the world!
Social Media is a powerful way to reach potential buyers for your home. Sites like Facebook, Twitter and Instagram get millions of hits per day. This is why they are such a powerful marking tool. Social sharing makes it possible to find listings, give helpful advice and provide local information passed along by friends and acquaintances. We’ve worked hard to build an active, engaged audience across all of the major Social Media channels to make our social network work for you.